Roku Signs Haier, Hitachi, Mitsubishi for Web-Enabled TVs

Roku Inc., the Web-based video platform, will work with Haier Electronics Group Ltd., Hitachi America and Mitsubishi Electric to create televisions that can access online services like Netflix without a set-top box.

The Saratoga, California-based company’s partners include Element Electronics, Best Buy Inc.’s Insignia-brand products, Onkyo Corp., and the maker of Apex Digital televisions, Roku said in a statement today.

Roku, which makes a set-top box that competes with Apple Inc., Microsoft Corp. and Sony Corp. to deliver online movies and television shows to consumers, is lining up support from consumer-electronics companies

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