Samsung Emerges as a Potent Rival to Apple’s Cool

Apple, for the first time in years, is hearing footsteps.

The maker of iPhones, iPads and iPods has never faced a challenger able to make a truly popular and profitable smartphone or tablet – not Dell, not Hewlett-Packard, not Nokia, not BlackBerry – until Samsung Electronics.

The South Korean manufacturer’s Galaxy S III smartphone is the first device to run neck and neck with Apple’s iPhone in sales. Armed with other Galaxy phones and tablets, Samsung has emerged as a potent challenger to Apple, the top consumer electronics maker.

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