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Samsung May Reveal "Vibrant" New Brand Identity at CES 2013

November 5, 2012

Samsung is reported to be planning a complete brand overhaul for CES 2013, ably assisted by Brandstream and its CEO Scott Bedbury, who was responsible for turning Nike and Starbucks in global phenomenons.

Samsung is planning something special for CES 2013, and although we're sure many new products will be among them, a rumored overhaul of the company's branding may take center stage.

The news comes from a report published by Channel News in Australia, and quotes anonymous sources who say Samsung is almost ready to unveil a "more vibrant international brand

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