Samsung Electronics Co said on Monday it would unveil the third-generation of its flagship smartphone Galaxy S on May 3 in London, banking on a heavy marketing campaign heading into the summer Olympics in the city.
Samsung became the world's top smartphone maker last year on the back of strong sales of Galaxy lineups and the latest edition comes after it released Galaxy S II in late April last year.
The South Korean firm sold over 40 million Galaxy smartphones since the model was released in June 2010.
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