Open Enrollment | Subscribe to Dealerscope HERE
Follow us on

Samsung's Olympic Genome Project Exits Beta

April 10, 2012
Samsung rolled out an Olympic-themed Facebook app today, which lets users connect with past and current Olympians as though they were Kevin Bacon.

The new app, dubbed the Olympic Genome Project, was first unveiled in beta form at SXSWi. Via the new app, Facebook users can literally cross-reference their Facebook profiles with info submitted by Olympians. 

Ralph Santana, svp and CMO of Samsung Electronics America, said the consumer electronics manufacturer devised the campaign because consumers want to know how connected they are to the Olympians but don't have a mechanism



Companies Mentioned:

People Mentioned:

More Suggested Content:

Samsung PN51D6500 3D Plasma HDTV
Samsung Takes the Lead in TV Purchase Intent
April 9, 2012 From News
Samsung has taken the top spot in ABI Research's rankings in consumer purchase intent for the U.S. Sony previously had a "commanding lead" in the survey, ABI said. 
Samsung Galaxy Tab 7.7
Samsung Opening Canadian Retail Stores
April 3, 2012 From News
Samsung is planning a big retail play- in Canada. The company is planning to open "several retail outlets" north of the border, the Financial Post reported.


Click here to leave a comment...
Comment *
Most Recent Comments: