Samsung rolled out an Olympic-themed Facebook app today, which lets users connect with past and current Olympians as though they were
Kevin Bacon.
The new app, dubbed the Olympic Genome Project, was first unveiled in beta form at SXSWi. Via the new app, Facebook users can literally cross-reference their Facebook profiles with info submitted by Olympians.
Ralph Santana, svp and CMO of Samsung Electronics America, said the consumer electronics manufacturer devised the campaign because consumers want to know how connected they are to the Olympians but don't have a mechanism
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