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Selling the Xbox as if It Were a Cellphone

May 3, 2012

Usually people have to plunk down two or three hundred bucks to buy a new video game console. Microsoft is about to see what happens when it tries to sell its Xbox game system more the way it would a cellphone, giving customers a break on the cost of the device as long as they commit to pay a monthly service bill.

The company is planning to offer a deal that will give customers an Xbox 360 and a Kinect game sensor for $99 if they agree to subscribe for at least


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