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Sharp's Profits on LCD Panels: Worse Than Flat

November 12, 2012

Kameyama, a town of 50,000 people in central Japan, boomed when Sharp started making liquid-crystal-display panels there in 2004. Sharp, which dominated the industry with a 22 percent market share in LCD TVs, poured $6.6 billion into Kameyama, building two state-of-the-art factories and creating 3,000 jobs. Then Samsung Electronics began driving down prices-for 40-inch LCD panels, they fell from about $2,700 at the beginning of 2004 to $250 early this year. Samsung's market share soared, to 29 percent in 2012 from 10 percent in 2004



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