Shooting Forward: A Look at a Mature Camera Market

“We are so screwed.”

That was the response I got when I relayed my experience with the Will.i.am foto.sosho V.4 iPhone camera case at CES to a friend in the camera industry. Ridiculous name (and equally ridiculous price) aside, it is basically a showcase for how much you can do with a smartphone camera and how little a basic point-and-shoot offers.

With the V.4, you get a shutter release, built-in flash, and a lens mount for three interchangeable lenses. There’s also a sliding QWERTY keyboard built in, so you can shoot and share

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