Shoppers’ Smartphone Use Not All Bad for Brick-and-Mortar Stores, Study Says

Online sales are rising at a brisk pace, but brick-and-mortar retailers’ efforts to keep even the most Web-savvy shoppers in stores is having some early success, according to a Pew Internet and American Life Project report released Thursday.

The report focused on shoppers who use their cellphones in stores to check prices, look at reviews and consult others about their purchases. Retailers have been fighting to keep those consumers from browsing the aisles and then buying discounted products online later, known as “showrooming.”

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