Should Best Buy Embrace ‘Showrooming’?
Best Buy hates being called “Amazon’s showroom.” Yet oddly, that insult may reveal a path forward for the struggling electronics giant.
Some analysts think Best Buy’s long-term future might rely on turning its business model upside-down. Instead of specializing in selling electronics gear, it could gradually refocus its consumer-electronics business on everything but: instruction, service, support, connections, returns, pickup – all tricky things to do online.
But most of all, Richfield-based Best Buy could embrace being a showroom. That means welcoming price-checking shoppers into the store to play