Should You ‘Showroom’ — Shop in Stores, Buy Online — Your Next Gadget?
You might already have done it yourself — and felt a little guilty about it in the process.
“Showrooming” is the practice of using local stores to check out a product, but then ordering that product for less money online, often while still standing on the store carpet in front of frustrated sales people.
Brick and mortar retailers loathe the practice, implying that it is somehow morally reprehensible. They have to pay for showroom real estate and for the employees to run those showrooms. Shoppers are exploiting this service