Small Business Saturday Spending Exceeded Expectations According to Research from NFIB and American

Small businesses across the country got their holiday season off to a strong start as millions of U.S. consumers “shopped small” on Small Business Saturday and made a big impact on local communities.

According to the second installment of the Small Business Saturday Consumer Insights Survey,released today by theNational Federation of Independent Business (NFIB) and American Express, consumer awareness of Small Business Saturday jumped to 67 percent from 34 percent just two weeks ago. Of those aware, nearly half (47%) shopped on Small Business Saturday.

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