Smart TV and 3D Grow in Consumer Appeal

Samsung Electronics America's LED D8000 Smart TV

Consumers were pretty apathetic about Smart TV features last year , but according to a new survey, new features on new models are a cause for optimism in the market. While price still remains the key factor in any TV purchase, according to the latest IHS Smart TV survey, 30% of consumers are counting smart features as important to their purchase. Joining it, with a tripling of interest, was 3D, while a desire for a larger screen remained a strong influence in people’s buying decisions.

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