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Smartphones, Tablets Spark 'Post-Pie' Turkey Day Sales

November 16, 2012

Retailers are targeting "post-pie" commerce, the jump in shopping created by the boom in smartphones and tablet computers which Thanksgiving diners grab as they collapse onto the couch after eating turkey and pumpkin pie.

While people relax with family and friends or watch football on TV, they are increasingly shopping online with these mobile gadgets, creating a surge in traffic and purchases that retailers are beginning to target for the first time this year.

"This is a new shoppable moment," said Steve Yankovich, who heads the mobile business of eBay Inc

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