Last year, the buzzword in e-commerce was Groupon Inc and its myriad of competitors that offered daily online coupons to entice shoppers in a down economy. Now, the latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts.
Start-ups such as Sweden-based Wrapp, which is launching its U.S. business on Monday, are getting millions of dollars in venture-capital funding, and retailers like Best Buy Co Inc, Gap Inc and Starbucks Corp are scurrying to be a part of it.
"Brick-and-mortar retailers
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What is Social Commerce? A Q&A with Fanpage Toolkit
April 23, 2012
From Jack Cotter
I recently had a conversation about social commerce with Chris Richards, where else, but on Twitter (follow him at @seerichards). Last year, Chris was part of CEA's social media team and he is currently the Digital Marketing Strategist for Fanpage Toolkit
Finessing Facebook
April 18, 2012
From News
Jackie King, president of Nampa Appliance & TV, is a good example of a growing number of specialty CE and appliance dealers who are adding Facebook to their retail tool kits. With a single store in the Boise, Idaho, market, located amidst giants like Lowe’s, Home Depot and RC Willey, she has learned to leverage Facebook since creating a page last summer and building a following from a handful of “likes” to around 1,000.
