Sonos, its New Playbar, and the Future of Home Entertainment: Can the Good Guys Win?
Sonos is taking a big gamble on the home entertainment market with the introduction of its new Playbar, a $699 TV soundbar that also includes the company’s tried and tested wireless music streaming platform. It’s the first time Sonos has ventured into the TV and home theater space, where it will face plenty of competition and numerous new challenges. Can Sonos win by bringing TV and music together?
I had the chance to experience the Soundbar firsthand at a day-long press event at the company’s headquarters in Santa Barbara, California, earlier this month.