Japan's Sony Corp is in talks with Taiwan's AU Optronics Corp to jointly produce next-generation OLED televisions, the Yomiuri Shimbun reported, positioning itself for the post-liquid crystal display (LCD) TV market.
A commitment by Sony to a technology that Korean rivals Samsung Electronics and LG Electronics are promoting would more clearly define the battle lines over what is seen as the next generation of TV sets to replace LCDs.
Both Sony and AU Optronics declined to comment on the report, which comes after Sony's new CEO, Kazuo Hirai, last week suggested
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