Back when Sony produced phones with Ericsson, it regularly rolled out hardware wearing the Cyber-shot and Walkman brand names. It produced some great phones too, including the now legendary Sony Ericsson K800, equipped with a 5-megapixel Cyber-shot camera, and the 9mm thick W890 Walkman phone with its brushed aluminum chassis.
When rumors of Sony Ericsson splitting started to circulate in 2009, so the Cyber-shot and Walkman phones started to disappear, with sources inside Sony at the time calling the decision to use the branding on Sony Ericsson hardware, "a strategic error."
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Sony Electronics president and COO Phil Molyneux presented Sony’s key category introductions for 2013 to the U.S. press, on the heels of the company’s Xperia Z tablet global debut earlier this week at Barcelona’s Mobile World Congress exhibition. He said his purpose was to invite “side-by-side comparisons” between Sony and products from its competitors, just as the Sony SKUs are on the verge of release to American dealers during the spring.