Open Enrollment | Subscribe to Dealerscope HERE
Connect
Follow us on
 

Sony Slashes Handheld Game Consoles Target as Vita Struggles

February 7, 2013

Sony's Vita and PlayStation Portable handheld game consoles continued to struggle in the crucial holiday shopping season, but the company shrunk its overall losses from a year ago and is still on track to return to profitability this fiscal year.

The Tokyo-based electronics manufacturer on Thursday cut its global sales target for its portable games consoles by 30 percent, saying it now targets 7 million units versus the 10 million it predicted in November. The Vita launched from February last year in much of the world, making 2012 its first full holiday season.

...

 

Companies Mentioned:

More Suggested Content:

Sony's Phil Molyneux
Sony CEO Keeps Focus
January 8, 2013 From News
It was clear that Sony CEO Karou Hirai stuck to his product strategy - imaging, gaming, mobile, TV turnaround - during Sony's 2013 CES press conference.
 
Capturing Trends at PMA@CES
January 2013 From Dealerscope
We’ve created a snapshot of products that will be prominently displayed on the PMA@CES show floor at the Las Vegas Hilton this year. Imagine, no annoying bus rides back and forth from the Sands. 
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: