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Strong Online Growth Seen this Holiday Shopping Season

November 21, 2012

E-commerce is expected to grow strongly this holiday season, spurred by early online deals, the rise of mobile devices and more offers of free shipping.

ComScore Inc expects online sales to grow 15 percent to 18 percent in the United States this holiday season. Last year, holiday e-commerce spending rose 15 percent to a record $37.2 billion, according to the firm.

Doug Anmuth, an analyst at J.P. Morgan, expects online purchases in the fourth quarter to top 10 percent of total U.S. retail spending for the first time.



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