Study: Car Buyers Will Pay Extra for Fuel-Economy Tech, In-Dash Apps

Automakers are putting smartphone-like applications into their cars and conjuring up fuel-saving indicators such as Ford’s “efficiency leaves.” But how interested are car buyers in these bells and whistles, and how much are they willing to pay for them?

These are questions that a study from J.D. Power and Associates — fielded in March and based on responses from more than 16,500 vehicle owners about their interest in approximately 22 “primary technologies” — tries to answer.

Among respondents who replied that they “definitely would” or “probably would” purchase specific technologies