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Super Bowl Ads: Struggling Best Buy Uses Amy Poehler To Tout Turnaround

February 4, 2013

Millions of Americans make it a point to watch Amy Poehler when she's on television. Now, there's hope that she can help sell TVs, too.

She starred last night in a fairly amusing Super Bowl ad for Best Buy. While still the world's largest consumer-electronics retailer, struggling Best Buy needs all the buzz it can generate. New CEO Hubert Joly has acknowledged that it suffers from a image problem-too expensive, too irrelevant-and that competitors like Amazon.com and Walmart.com are beating it on the Web.

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February 4, 2013 From News

Super Bowl XLVII was played Sunday night, with the Baltimore Ravens defeating the San Francisco 49ers in wild game that at one point included a 30-minute blackout delay. The game, as usual, featured expensive, elaborate TV commercials, including three from the CE world: by Best Buy, BlackBerry and Samsung. 


 
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Do The Deals Ever End?
January 23, 2013 From News
The power of the Internet’s always-on connectivity has reduced product prices, shuttered brick-and-mortar retailers and decimated MSRPs. Barcode reader apps, like Red Laser, offer instant access to the lowest price and special deals from a multitude of competitors. Consumers have opted into thousands of brand-exclusive networks and social groups for instant discounts.

If that’s not enough to strike a sense of hopelessness into the hearts of CE retailers, all types of specialdeals are pushed around the clock to mobile devices and then spread with viral intensity to social networks and other empires populated with millions of “friends.”  On top of that, Showrooming pushes the lowest price to consumers at the last three feet of the sale, forcing retailers to try and match whatever deal the cloud offers at that particular moment. Shackled with hefty SG&As, retailers must find new ways to compete, increase margin, elevate customer satisfaction and draw traffic.
 

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