Super Bowl Ads: Struggling Best Buy Uses Amy Poehler To Tout Turnaround
Millions of Americans make it a point to watch Amy Poehler when she’s on television. Now, there’s hope that she can help sell TVs, too.
She starred last night in a fairly amusing Super Bowl ad for Best Buy. While still the world’s largest consumer-electronics retailer, struggling Best Buy needs all the buzz it can generate. New CEO Hubert Joly has acknowledged that it suffers from a image problem-too expensive, too irrelevant-and that competitors like Amazon.com and Walmart.com are beating it on the Web.