Survey Ranks Audio Brands Most Likely to Influence New Car Decision

A soon-to-be published consumer survey from IMS Research (recently acquired by IHS Inc.) has ranked those audio brands most likely to influence consumers’ new car buying habits. Surveying 2,250 consumers across the U.S., the U.K. and Germany, IMS Research can reveal that the five brands most likely to influence consumer attitude to new car purchase are (in alphabetical order): Bang and Olufsen, Blaupunkt, Bose, Pioneer and Sony.

Nimisha Patel, market analyst, comments: “What is most surprising is not the brands in the top five, but the ranking and difference in influence

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