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Survey Says: E-Readers Are Racing Toward Extinction

December 25, 2012
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I can’t even begin to count the number of articles I’ve seen over the past few weeks about the swiftly growing popularity of tablet computers. A week or two after the holiday season has ended, I suspect we’ll start seeing solid proof—one way or the other—in the form of sales numbers, and we’ll finally have a firm understanding of just how many tablet PCs are out there in the world today.



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CEA: Tablet Ownership Rises
November 1, 2012 From News

The ownership rate of tablet computers in the U.S. has reached 31 percent as of last month, more than doubling the number for this time last year. That's according to the latest version of the Consumer Electronics Association's tablet rankings. 

Tara Hutton, Director ofTara Hutton, Market Research, Consumer Electronics Association (CEA)
The State of Tablets, Through the Holidays and Beyond
November 23, 2011 From News
Without a doubt, tablets have changed the computing landscape. They’ve been around for about 10 years—with Microsoft first introducing the concept in 2001—but it really wasn’t until 2010 when Apple introduced the iPad that tablets started to gain traction in the marketplace. Since then, manufacturers have introduced a number of models.

Consumers’ Computing Portfolio
As the tablet market expands, the CE industry is looking to understand the implications on the three other computing platforms—desktops, laptops and netbooks. Are consumers choosing tablets over these more traditional computing platforms or simply expanding their computing repertoire? Let’s first take a look at current adoption rates across computing platforms.

According to a recent report, CEA’s Consumer Outlook on Tablets, about three in every four online U.S. adults owns a desktop or laptop computer. Netbook and tablet ownership among online U.S. adults lags behind at 15 percent and 14 percent, respectively.


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