Systemax Merges Circuit City and CompUSA Brands Into TigerDirect
Also announced today was the decision to exit the PC manufacturing game, at a one-off cost of $6m to $8m. The company believes the move will allow the “strengthening [of] its strategic relationships with vendor partners within the desktop PC category [and] should provide improved profitability of between $1m and $2m” each year.
Meanwhile, Systemax’s US consumer brands are to be united under the banner of TigerDirect, its largest operation. The CompUSA and Circuit City monikers are to be retired, at a cost of about $34m, which will show up