
Over 27 million tablets were shipped worldwide in Q3, an increase of almost 50% year-on-year. The figures, released by IDC, show that top dog is still Apple, at 50.8%, but its market share has slipped by 9.3% year-on-year, and 16% since the last quarter. Apple's bete noir, Samsung, turned out the most impressive performance, shipping 5.1 million units--up by 115% from 2Q12. Amazon's market share was up, to 9%, meaning, as with yesterday's smartphone news, Android is pushing hard in the tablet market.
Apple's introduction of the Mini may be a defensive move
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The ownership rate of tablet computers in the U.S. has reached 31 percent as of last month, more than doubling the number for this time last year. That's according to the latest version of the Consumer Electronics Association's tablet rankings.
