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Target Declares War to Online Competition

October 29, 2012
Target is loading its guns and pointing them squarely at the competition.   Drawing from an arsenal of price guarantees, promotions, coupons, and exclusive designer merchandise, Target is determined to emerge a victor from what is sure to be a battleground for consumer dollars this Holiday season.

Target recently announced that during the coming Holiday season it will match prices on-line with competitors like Walmart, Best Buy and especially Amazon.  Wow!  A declaration of war for the holiday season!  There is no doubt this will ramp up the competitive intensity since Best Buy

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Target this week announced that it will match online prices during the holiday season. The program, which follows a similar initiative by Best Buy, will run from Nov. 1 to Dec. 16 and include items from Amazon and the websites of Walmart, Best Buy and Toys R Us.
 

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