Target to Promote Products Endorsed by Wired, Including Fitbit and Belkin WeMo
Target is launching a new campaign to promote electronics endorsed by Wired editors in its stores and online. It’s not the first time the retailer has partnered with an editorial brand: Target recently started including CNET reviews alongside certain electronics products in its stores, and CNET reviews appear alongside hundreds of products on Target’s website.
In the partnership with Wired, Target will offer “a custom-curated assortment of consumer electronics and gadgets” endorsed by Wired editors. The selections fall into four categories: Digital music, digital photos, productivity and body. Eleven of the products