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Target to Showcase CNET Reviews as it Courts Gadget Shoppers

November 8, 2012

Target Corp is bringing reviews from tech news website CNET into its aisles in time for the holiday season as it tries to stand out from a crowd of stores and websites selling a mix of new gadgets.

The partnership between the discount chain and CNET, a website popular with gadget enthusiasts and known for its consumer electronics reviews, kicks off this week after a small test this spring showed that Target's shoppers appreciated getting third-party reviews in stores.

Shoppers will see reviews of 28 products in Target stores and reviews



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