Target Corp is bringing reviews from tech news website CNET into its aisles in time for the holiday season as it tries to stand out from a crowd of stores and websites selling a mix of new gadgets.
The partnership between the discount chain and CNET, a website popular with gadget enthusiasts and known for its consumer electronics reviews, kicks off this week after a small test this spring showed that Target's shoppers appreciated getting third-party reviews in stores.
Shoppers will see reviews of 28 products in Target stores and reviews...
Forget Black Friday. Football season—especially the weeks preceding the Super Bowl—in many ways trumps the traditional holiday season because it actually gives retailers a chance to make some money on the sale of TVs, related electronics and add-ons.
“I am pretty passionate about the value of the football selling season,” Doug Schatz, vice president of electronics merchandising for the Nationwide Marketing Group, says. He creates a yearly merchandising “playbook” for members that addresses football season sales strategies retailers can also use during the crucial fourth quarter and into January, leading up to the Super Bowl.