Target.com Reboot Thinks Outside the Big Box
August 31, 2011
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Target Corp.'s digital reboot has begun. After a decade of outsourcing its website operations to Amazon.com, the Minneapolis-based retailer last week reclaimed its online identity, debuting a retooled website that includes enhanced product reviews, social media and streamlined checkout. But beyond the site's usual bells and whistles, Target.com represents a significant shift in the company's strategic thinking: that the future of its business doesn't rest solely with building big-box stores that grab market share, a tactic long perfected by top rival Wal-Mart Stores Inc., but rather the continuous digital engagement with consumers through smaller, tech-savvy stores, home computers and...
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August 19, 2011 From News
Target is planning to launch a new website next week that will represent a break from the company's relationship with Amazon, Target's CEO told the Wall Street Journal in an interview.
August 18, 2011 From News
Target Wednesday reported a second-quarter profit of $704 million, a 3.7 percent gain over the same time last year. The strong quarter was attributed largely to the success of the retailer's REDcard program, as well as successful remodeling on some stores.
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