Tech CEOs Trade Barbs, Warm Up for Holiday Tablet Wars

The biggest names in consumer technology, stung by a string of disappointing quarterly results this month, are suiting up for what’s shaping to be the fiercest holiday battle in years.

Investors and consumers have already largely written off flaccid quarterly numbers from tech behemoths like Microsoft, Apple, Google and Amazon. What counts is the next 60 days, when the biggest names in technology do battle at a near-unprecedented scale and pace.

Just on Thursday, Amazon compared its Kindle Fire with Apple’s new iPad mini, point by point, in its earnings release

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