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The Cult of Customizing

November 30, 2012

The wild aftermarket exhibit in Kentia Hall is a perfect fit for the L.A. Auto Show. It's a paradise for tuners and gearheads alike, set squarely in the epicenter of car culture. Packed with the most extreme custom possibilities - everything from high-tech entertainment options to handcrafted chrome rims befitting a rap star - the exhibits in Kentia Hall are among the show's most popular attractions.

Aftermarket accessories are all about making a personal statement, customizing a beloved ride to reflect the driver's taste and personality. It's a process that can entail



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