In March, a fridge magnet embedded with Bluetooth launched. It enables customers to place a delivery order for their favorite pizza at the push of a button on the tiny device. This simple device is developed with the less-than-grand aspiration of selling a few more pizzas to a target market of people who find walking to a fridge and pressing a button a more compelling option than picking up a phone and talking, or using the web, or even using a mobile app. Oh, it only applies to ordering from a single
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On a practical level, home improvement and appliance retailer Lowe's exhibited at CES, promoting its new website, "MyLowes." This integrated online tool helps customers track their in-store and online product purchases and stores in their online profile. Users can create rooms and store room dimensions, organize products, paint colors, ideas and more.
