The Fridge Magnet As Smart Appliance

In March, a fridge magnet embedded with Bluetooth launched. It enables customers to place a delivery order for their favorite pizza at the push of a button on the tiny device. This simple device is developed with the less-than-grand aspiration of selling a few more pizzas to a target market of people who find walking to a fridge and pressing a button a more compelling option than picking up a phone and talking, or using the web, or even using a mobile app. Oh, it only applies to ordering from a single

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