Tim Cook Does Not Like OLED But Spends Money On It
Apple's public posture about OLED displays and its private actions seem to be at odds.
The whole world has been moving towards OLED displays. As an example, the screen of Samsung Galaxy SIII is AMOLED. The new generation 4K televisions are OLED based. Apple is the only major consumer electronics company that has not adopted OLED technology.
Tim Cook recently described OLED displays as awful. "If you buy things online, you should think twice before you depend on the color of the OLED display. The Retina display is twice as bright