To Beat Showrooming, Retailers Must Think Outside The Box
Make no mistake, showrooming is crushing brick and mortar- increasingly pushing in-store sales online, where they’re almost always inevitably cheaper. With the online retail spend growing by 16 percent last year, and retailers like Best Buy and recently Target creating Amazon-price-matching policies, there’s no denying the trend.
While few retailers can actually beat Amazon on price, choice and convenience, there are other ways they can compete. This moment of change presents five big opportunities for brick-and-mortar stores to embrace new technologies and consumer behaviors to stop losing too much to showrooming.