Total Sonic Domination Is What Drives Beats: 11 Questions With Luke Wood

It’s that bright red cord. For music junkies that trend toward the youthful, and play their tunes loud, headphones must have that cord. It’s a not so subtle signifier that what’s cradling the wearer’s head are made by Beats Electronics, the company founded by hip hop royalty Dr. Dre and legendary music executive and producer Jimmy Iovine. Completing the dream team is Luke Wood, Beats’ COO and the guy who runs the Santa Monica-based company on a day-to-day basis.

Naturally, Wood is also a music producer, and an on-again off-again guitarist

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