Unhappy Holidays? Lackluster Season Expected for Several Shopping Categories
Studies from Deloitte, the National Retail Federation, and Booz & Co. all predict modest retail sales increases for the holiday period, with rises generally up in the vicinity of 3% or 4%. Online and mobile sales are expected to perform particularly well. But not every component of the retail sector can look forward to a jolly season ahead.
Here are a few areas, including some traditional holiday purchase staples, that are likely to underwhelm:
It’s not like shoppers have suddenly decided to quell their consumption habits and forego toy purchases entirely for the holidays.