The video game industry had a rough October - total sales across the board were $755.5 million, a drop of 25 percent year-on-year. Figures released by the NPD Group show that console sales falling 37 percent to $187.3 million was a primary factor, along with a 25 percent drop in software sales to $432.6 million. Accessories saw a slight 5 percent bump to $135.6 million, mostly fueled by the hugely successful Skylanders franchise.This is the 11th straight month of falling sales for the industry, but there are mitigating factors here.
Making the most of the biggest sporting event of the year no longer means having the biggest, baddest screen on the block. Football fans and Super Bowl dilettantes alike are looking to reach out and expand the social aspect of fandom beyond the living room.
This year, in addition to state-of-the-art flat screens and sound systems, retailers need to acknowledge the networking trend with gadgets that connect viewers to Facebook friends, streaming online services, and mobile apps that integrate home video and audio gear with smartphones and tablets.Whether it’s indignation at a blown call or celebratory shout-outs when their team scores, football fans want to share the games not only with those around them, but with friends and family miles away. This leads to the increased use of second screens—like tablets—so that viewers can follow friends’ comments on Facebook, or trends on Twitter, while watching the game.