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Walmart to Start Black Friday Deals Earlier Than Ever

November 8, 2012

Walmart will kick off its holiday sales rush at 8 p.m. on Thanksgiving, its earliest start ever, and will guarantee that those who line up can buy a trio of gadgets as it places a big bet that shoppers are ready to spend this holiday season.

The holiday season is critical for Wal-Mart Stores Inc, the world's largest retailer, and its Walmart U.S. division. More than a quarter of its annual sales come during the holiday season.

"We bought deep, very deep, and we bought deep on items that matter

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Forget Black Friday. Football season—especially the weeks preceding the Super Bowl—in many ways trumps the traditional holiday season because it actually gives retailers a chance to make some money on the sale of TVs, related electronics and add-ons.

“I am pretty passionate about the value of the football selling season,” Doug Schatz, vice president of electronics merchandising for the Nationwide Marketing Group, says. He creates a yearly merchandising “playbook” for members that addresses football season sales strategies retailers can also use during the crucial fourth quarter and into January, leading up to the Super Bowl.

 

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