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What's UPP? More HDTV Makers Join a One-Price Program

February 28, 2013

A disturbing new trend is sweeping across the TV industry, and it affects what kind of deal you can get on your next television. It started with Samsung, which in 2012 announced a Unilateral Pricing Policy (UPP), which legally permits them to set the minimum price its dealers charge for HDTVs. The program covered all the mid- to high-end models in its 2012 line. Sony jumped in with its  version they call "SURE" pricing. It affected all but their entry-level models. LG soon instituted is own online unilateral pricing program.

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