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What's Behind the Drop in Kindle Fire Shipments?

May 9, 2012
Once hailed as the first true rival to the iPad, Amazon's Kindle Fire no longer seems to be much of a threat to Apple's tablet. The Fire had no impact on Apple's March quarter iPad sales. Indeed, during the company's second-quarter earnings call, CFO Peter Oppenheimer said Apple is selling new iPads "as fast as we can make them." And, according to the latest data from IDC , Fire shipments globally dropped from 4.8 million units in the fourth quarter of 2011 to less than 750,000 units last quarter.


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