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Why Google Built the Pricey, Powerful Chromebook Pixel

March 1, 2013

It's been a week now since Google unveiled the Chromebook Pixel, and the reactions have settled into a rough consensus: nice laptop, but not for you.

"The Chromebook Pixel is just too much machine for the software," the Wirecutter's Nathan Edwards writes in a representative take. At CNET, Seth Rosenblatt's review makes a similar point: "the Chromebook Pixel's high price and cloud OS limitations make it impossible to recommend for the vast majority of users."

All of which raises the question -- why release it? Surely Google knew that by introducing a high-end



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