Why Google’s Stores Shouldn’t Look so Much Like Apple Stores

Some engineers have never dated a real person. They’ve tried to, but it’s hard for them to appreciate that real people don’t necessarily use data to make decisions — especially when it comes to love. Perhaps their most embarrassing moments come when they try to mimic what non-engineers do in order to make themselves more attractive.

This mirrors some of the little issues that the Google brand has had over the years in becoming, well, human. When you’ve spent you life believing that facts are everything, it’s hard to imagine that people might prefer

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