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With Personal Electronics, Xbox is Microsoft's Ace-in-Hole

November 29, 2012

Microsoft looks lost to me. Its new Surface tablet isn't selling as well as it would like, it's taking a big risk with Windows 8, and Google's suite could threaten its core professional business.

Between the new retail spaces and its hip new tablet, Redmond appears to be chasing after Apple's mantle, with limited success. What Microsoft doesn't realize is that the key to building an empire of personal electronics is already sitting under televisions across the world: the Xbox 360.



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Making the most of the biggest sporting event of the year no longer means having the biggest, baddest screen on the block. Football fans and Super Bowl dilettantes alike are looking to reach out and expand the social aspect of fandom beyond the living room.

This year, in addition to state-of-the-art flat screens and sound systems, retailers need to acknowledge the networking trend with gadgets that connect viewers to Facebook friends, streaming online services, and mobile apps that integrate home video and audio gear with smartphones and tablets.

Whether it’s indignation at a blown call or celebratory shout-outs when their team scores, football fans want to share the games not only with those around them, but with friends and family miles away. This leads to the increased use of second screens—like tablets—so that viewers can follow friends’ comments on Facebook, or trends on Twitter, while watching the game. 
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