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Xbox 360 Outshines Wii U in November, NPD Says

December 7, 2012

Microsoft's Xbox 360 has once again topped the U.S. game hardware market.

During November, Xbox 360 was the top-selling hardware platform, research firm NPD said yesterday. That was somewhat surprising, considering the Wii U, which is sold out nationwide, made its debut on store shelves last month. However, it's worth noting that the Wii U was launched about halfway through the month, giving it fewer days to rack up sales.

According to Microsoft, it sold 1.26 million Xbox 360 units in November, giving it the top console spot for the 23rd-consecutive month.



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Making the most of the biggest sporting event of the year no longer means having the biggest, baddest screen on the block. Football fans and Super Bowl dilettantes alike are looking to reach out and expand the social aspect of fandom beyond the living room.

This year, in addition to state-of-the-art flat screens and sound systems, retailers need to acknowledge the networking trend with gadgets that connect viewers to Facebook friends, streaming online services, and mobile apps that integrate home video and audio gear with smartphones and tablets.

Whether it’s indignation at a blown call or celebratory shout-outs when their team scores, football fans want to share the games not only with those around them, but with friends and family miles away. This leads to the increased use of second screens—like tablets—so that viewers can follow friends’ comments on Facebook, or trends on Twitter, while watching the game. 


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