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Your Next Kindle Could be Embedded in Your Car

February 20, 2013

Amazon's first connected car app, Amazon Cloud Player, went live last week, allowing its customers to pull their music collections out of the airwaves and into their Ford dashboards. It's certainly a new milestone for Amazon, which is adding the car to the growing number of devices and platforms it supports. It also got me thinking about what Amazon's next connected car app might be, and the answer seems obvious: the Kindle.


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A tale of two technologies: analog audio and digital displays. As is typically the case in any industry, what might signify the best of times for a certain category could represent the worst of times for a different one. With innovation causing the scales to constantly shift, it’s not unusual for one sector to thrive at the expense of another.

The home audio segment of the CE industry certainly faced challenges during the last decade. Most major manufacturers and veteran retailers grew up during a time when analog ruled. That was forever altered when digital AV solutions captured consumers. Portable devices and downloadable content quickly established a foothold and drove down sales and production of physical media.

During this digital revolution, consumers were no longer focused on audio equipment; digital displays dominated and all manner of content was stored on portable devices and PCs. Spending on home audio took a backseat as consumers upgraded their analog televisions and amassed personal libraries of digital media.

 
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