10 Ways to Improve Your Facebook Page
Best practices for retailers from industry expertsApril 19, 2012 By Nancy Klosek
• You risk low consumer engagement if you oversaturate your store’s page with too many product promotional announcements. You also risk labeling your store as a purely discount retailer instead of one that provides exceptional value.
• Don’t be afraid to link to third-party content. External content that is pertinent to your company could also be meaningful to your followers.