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10 Ways to Improve Your Facebook Page

Best practices for retailers from industry experts

April 19, 2012 By Nancy Klosek
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• You risk low consumer engagement if you oversaturate your store’s page with too many product promotional announcements. You also risk labeling your store as a purely discount retailer instead of one that provides exceptional value.

• Don’t be afraid to link to third-party content. External content that is pertinent to your company could also be meaningful to your followers.  



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