147 Million Shoppers Expected For Black Friday Weekend

The National Retail Federation is forecasting that 147 million shoppers plan to shop this Black Friday weekend. The number is down from 152 million in 2011.

“Though the Black Friday tradition is here to stay, there’s no question that it has changed in recent years: already there is a tremendous amount of excitement and anticipation surrounding retailers’ Thanksgiving and Black Friday promotions,” NRF President and CEO Matthew Shay said in a statement.

“It’s critical for retail companies to constantly evolve as consumers do, and right now shoppers want great deals, good value, and convenience—exactly what we’re seeing with this season’s late and early openings, price-matching, layaway, and mobile offerings.”

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